What About WhatsApp?

My fascination with Social Media and all its platforms began long before the Social Media Marketing ‘Boom’ as I like to call it.   I hail from the generation where a dial-up modem and a 300 pound desktop meant the exploration of MSN Chat Rooms.   I don’t think I have ever as a young teen used my internet connection for anything other than messaging and emailing friends.     Was Google even around back then?   No idea, I can’t recall researching anything other than ways to socialize online.

I have been privy to the My Space and Hi5 phenomenons, seen Facebook cannibalize every other competitor, replaced my beeper (which was purple and gave me an extreme sense of connectivity as a young adult) with non-smart cell phones and hopped aboard the smart phone evolution.

I post daily to my Facebook and Instagram accounts, had a brief and addictive affair with Pinterest and a puzzling and confusing fling with Tumblr.   I update LinkedIn and use SnapChat filters, even tried Musical.ly.   I studied Digital Marketing and aced the Social Media sections.   I can tell you how to write content, use analytics, how many and what types of posts should be used for your business, and the best types of social media platforms for your audience – it’s my crack.

However, one of  my ever growing curiosities is why more Marketeers don’t use WhatsApp as a business tool.   No judgement here, I am equally as guilty.     A few interesting facts garnered from web searches.   Props to Huffingpost, The Telegraph  & Techuntold for letting me borrow (steal is such an ugly word) their research.

WhatsApp Facts: 

  • WhatsApp has virtually replaced MMS & SMS – think about it – the ability to send voice notes, video and pictures to one or multiple people with data or wi-fi (no pesky carrier rates per message either)
  • 27% of selfies are taken using the App
  • 1 million users are added to WhatsApp DAILY
  • Facebook paid $19M to acquire WhatsApp
  • Over 42 billion messages are sent via WhatsApp DAILY
  • You can now add up to 256 members to a WA group
  • The average user spends 3 hours per day on WhatsApp
  • WhatsApp has over a billion users
  • WhatsApp co-founder Brian Acton applied for both Twitter & Facebook – but didn’t make the cut (used this one because I thought it was inspirational)

The amount of users, interaction and dependency WhatsApp commands is definitely worth a second look for businesses, large and small.     Imagine sending a WA to report a customer service issue, or find out if an item is still in stock?   Even creating a broadcast group for preferred customers?   Or how about a focus group to test marketing ideas with instantaneous responses? (admittedly that one more marketing related but, hey I am a marketer).   Whatever the purpose, WhatsApp should absolutely be a consideration for the Social Media Toolbox.

I would caution against using haphazardly, simply because misuse could turn your messaging into spam – and while we usually have a level of tolerance for spam of the email variety – there is very little patience for mobile spam.   Personally speaking that is.

Feel free to comment below and tell me your thoughts on how your business can utilize WhatsApp.   Looking forward to hearing from you!

Until next time – Selina



Bahamian Entrepreneur Gets Foggy With M.Y. INK

Foggy Memories has been a concept one Bahamian Entrepreneur had been thinking about for quite some time.   “I was passionate about it, but I was also overwhelmed!   Where would I sell the product; from my home or would I need to open a physical store front?   Don’t even get me started on how to put together a business plan.  It was really, really daunting, but I was determined to get started,” confides Foggy Memories owner Kaii.

Browsing Facebook one day, Kaii saw an advertisement for M.Y. INK and decided to get in touch.  A simple message and conference call later and Foggy Memories went from a long awaited dream, to a reality.   “We combined our efforts and designed a business plan, product profit breakdown, marketing plan and most importantly solutions from a digital standpoint on how to sell the product without big overheads or me running the shop from my home.”  says Kaii.

Senior Account Manager, of M.Y. INK Selina Archer explains, “We gave Foggy Memories a Digital Storefront with a Shopify platform completely designed by Kaii (who has never done webdesign) and with input from ourselves.  M.Y. INK then set about creating the Facebook & Instagram pages and the challenging task of building followers for an Online Head Shop in a very restricted space, as well as for a very controversial market.”

Foggy Memories sells Head Shop related items like Hookahs, Vape Pens & uniquely designed Bongs.  All customers must be 18 or older to purchase from Foggy Memories and products are clearly marked for intended tobacco with the Surgeon General’s mandated warnings outlined.

Meeting the market challenges, the Facebook & Instagram following is growing despite the restrictions on advertising tobacco and related products.   Neither social channel allow any form of paid advertisement.   The changing algorithms of Facebook have also led to more creative thinking.  Foggy Memories & M.Y. INK have defined creative strategies to combat this  through brand advocacy, targeted posts, listings and other guerrilla marketing tactics.

“We are growing slowly but we are also hitting the right targets as we see our sales channels responding positively.    The website hasn’t even been launched (final tests are being completed this week) and we are already seeing the stock deplete.  There is much more to be done, but we are confident we will continue to see growth in both social platforms and Foggy Memories’ bottom line,” said Archer.

Concludes Kaii, “Foggy Memories has started with the help of M.Y. INK and with the plans in place it’s only going to expand.   By the end of the year, we are looking to invest in hand-crafted Hookah’s for the tourism market and to feature at appropriate events as well as offer rental products to event companies.   We are also looking at expanding to the Family Island market so there is a lot to be excited about.”

Contact Foggy Memories:

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Contact M.Y. INK

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Explore The Bahamas With Papa Charlie!

Come Fly with Papa Charlie Charters !   Captain Papa Charlie has 16 years of piloting experience and flies throughout The Bahamas and to Florida.  Whether you are on vacation and looking to go on an island hopping adventure, a business who needs affordable air service or just a fun loving Bahamian looking to explore Papa Charlie Charters is right for you!

Choose from the 5 Seater Aztec:

aztec-5-seater Aircraft Licensed & Operate Under An Approved Government Air Operators Certificate.

Or the 8 Seater Navajo:

navajo-8-seater Aircraft Licensed & Operate Under An Approved Government Air Operators Certificate.

Email Us at papacharliecharters@gmail.com & Find Us On Instagram.


Marco’s Law Viral Protest Set To Launch July 22nd

July 20th, 2016
The Marco’s Law Viral Protest designed to pressure Bahamian government officials into releasing a Sex Offenders Registry & MARCO Alert system for Missing Children is gaining traction as the launch date approaches.  Already Facebook and Twitter are buzzing with the hashtags #justiceforMarco, #MarcosLaw & #protectourchildren as users in both social media spaces share the event with friends and family members.
Solidarity242 founded a mere six weeks ago by Kishlane Knowles and Lisa Davis, is a group geared toward empowering and educating Bahamians.  With the motto People and Country first, the non-profit advocates for transparency and accountability within government.  Solidarity242 is hoping every Bahamian living both at home and abroad will participate in the online protest.
M.Y. INK is pleased to be able to provide the digital creativity and execution behind Solidarity242’s Viral Protest for Marco’s Law.   “The social activity has attracted the attention of media with an article in today’s Nassau Guardian & an appearance on Lincoln Bain’s Real Talk Reloaded show tomorrow,” reports Selina Archer of M.Y. INK.  “We are optimistic about our launch on Friday as we are seeing Bahamians being very active in sharing, interacting with the event, signing up for email alerts and joining the Solidarity242 Facebook group.”
Both Solidarity242 & M.Y. INK are encouraging all Bahamians to add their voices to the social media platforms, Facebook & Twitter on Friday.  For more information please see below:
Friday July 22nd 2016
From your smart phone, tablet or computer.  Click Here To Join The Protest on our Facebook Page
Hosted By:
Push the government to fully enact Marco’s Law which will give us a Sex Offender’s Registry & MARCO Alert                               System.  The entire protest is online.  Please join us using the link  above or below to connect directly with                                     the event and get updates on how to participate using Facebook, Twitter & Instagram.
For more information please email solidarity242@gmail.com.
Event Link: https://www.facebook.com/events/295361710813657/
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Marco's Law Profile Pic